4 Benefits Of Training Videos

In this modern age, it’s becoming increasingly normal and expected for many businesses to include training videos in their training procedures.

When you consider that ‘83% of people prefer watching videos to accessing instructional or informational content via text or audio’, it’s not surprising that more companies are offering training videos.

If you’re considering making training videos for your business, you might be wondering what the benefits of creating training videos are.

There are many benefits associated with training videos that you might not be aware of.

These benefits include, but are not limited to:

  1. They allow for quick introductions for new staff members
  2. They boost engagement and retention
  3. They’re more affordable than traditional training
  4. Their flexible nature encourages learning

1. They Allow For Quick Introductions For New Staff Members

A significant benefit associated with training videos is that they allow for quick introductions for new staff members.

Inductions can be a time-consuming process for companies attempting to get new recruits up to speed with important and necessary information such as standard operating procedures.

It’s also worth noting that if you’re training staff members that speak English as a second or third language, video can significantly speed up the learning process.

This largely comes down to the fact that the medium of video requires language learners to ‘activate two sensory channels – listening and viewing’, with the video helping to fill in any gaps.

As such, training videos allow for quick introductions and can thus aid the training process significantly for new staff members.

Professional video production company filming training videos If you’re not sure where to get started with making engaging training videos, hiring a professional video production company can take the pressure off.

2. They Boost Engagement & Retention

Provided that you keep your training videos relatively short with digestible pieces of information, they can be great for boosting engagement and retention.

Studies have shown a positive correlation between adding video and an individual’s ability to recall information. In fact, ‘video along with slide text are 9% more effective than text alone when audience comprehension is tested right away, but become a staggering 83% more effective when those tests are delayed’, emphasising the power training videos can have.

If you’re not sure where to get started with making engaging training videos, hiring a professional video production company can take the pressure off.

At Buffoon Media, our highly experienced team can help you create informative training resources for your business, covering a wide range of industries and topics.

So, whether you’re looking to create an animated training video or want to film in a professional studio, we can help execute your vision effectively and efficiently.

3. They’re More Affordable Than Traditional Training

Training new members of staff is not only time-consuming but can also be incredibly expensive for companies.

Another benefit of training videos is that they’re often a more affordable option when compared to traditional training methods.

In fact, a report discovered out of 300 people in businesses, 52% cited reduced overall costs as a key benefit of training videos, with 57% citing better learning results, highlighting how affordable they can be.

While training videos can have a high upfront cost, they can be filmed and used for years and updated as and when necessary to include new information.

Making training videos also reduces the organisation and planning that goes into scheduling a training day.

As such, you can save a significant amount of money and valuable time by creating training videos.

Training video benefits A report discovered out of 300 people in businesses, 52% cited reduced overall costs as a key benefit of training videos, with 57% citing better learning results, highlighting how affordable they can be.

4. Their Flexible Nature Encourages Learning

Last, but not least, training videos are beneficial in that their flexible nature encourages learning.

It’s no secret that in-person training is often restrictive and regimented, which often doesn’t always promote a positive learning environment.

Opting for training videos where possible means that videos can be watched before new recruits begin the role or throughout their work weeks to spread training out, as ‘in-person training can lead to information overload’.

Training videos can incorporate both aural and visual learning styles, and you can offer employees reading and writing supporting materials that keep training interesting and encourage employees to learn more.

Providing your employees with training video materials also can allow people to learn at their own pace, providing them with opportunities to go over anything that they weren’t sure about or failed to understand the first time around.

As such, providing employees with the option to rewatch a video as many times as they need opens up more opportunities for retention than in-person training often does.

Training videos Opting for training videos where possible means that videos can be watched before new recruits begin the role or throughout their work weeks to spread training out, as ‘in-person training can lead to information overload’.

Hopefully this article has given you a better understanding of the benefits associated with training videos.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.

Written by Jemima Thomas for Buffoon Media.