4 Reasons Why You Need To Start a Podcast for Your Business
Podcasting has gained great popularity in recent years. The likes of Steven Bartlett and his Diary of A CEO Podcast is just one example of business owners talking about their ventures and has consequently gained more success from it.
Starting a podcast for your own business does not necessarily mean you’re striving to become a business influencer and a thought leader in your field.
Below explains 4 reasons why you need to start a podcast for your business:
- Self Reflection
- Brand Awareness
- Knowledge Sharing
1. Self Reflection
Over the dinner table or perhaps when surrounded by friends and family, you may feel the desire to share your memories in order to bestow some wisdom on those around you. This is natural. What is often overlooked is the benefits that knowledge sharing brings to yourself.
Having the odd occasion to talk about your achievements rarely brings you more than a slight ego boost and possibly impresses the person you’re talking to. Putting time aside to reflect and analyse yourself is extremely beneficial. What better way to do this than through a podcast?
Starting a podcast for your business is a valuable chance to be self reflective and critical of yourself and your previous actions. Blowing away the cobwebs and looking back at times that you or your business has struggled can highlight where you went both wrong and right.
Think of podcasting as being similar to journaling. Memories can be altered over time but openly discussing your business history in a podcast cements your thoughts. This is not just good for your listeners. Podcasting and journaling can help you untangle thoughts and figure out the next step. You’ll be surprised at what expertise comes out of your own mouth.
2. Brand Awareness
This is likely the most obvious reason that people think of starting a podcast for their business. They want people to know about their business!
Podcasting is a great way to get your business out there and talked about. Sharing your wisdom, especially if it falls to customers and potential customers’ ears, will mean that people will be familiar with yourself and your business’s brand.
It is a true marvel of the modern world that it is the social norm to walk around with someone’s voice in your ear. Previously a poster or a letter would have been the most you could passively communicate with stakeholders.
Podcasting can communicate the same if not more information than a promotional video. If you run a podcast for your business, you are able to get familiar with your customers with ease.
An episode explaining one of the problems your business solves could save you hours of meetings. A potential customer simply has to put your podcast on, sit back and listen. They’ll get to know you and your business brand without you having to do anything.
Validity can be defined as the quality of being based on truth or reason. Having a medium to which you can validate you and your business as being based on truth or reason can only be beneficial. Starting a podcast for your business will bring you validity.
Sitting in meetings with customers does offer you the typical opportunity to answer questions they may have and to build up their trust through various interactions. Podcasts are different.
When a potential or existing customer listens to your podcast, they are free to make their own judgments from listening to your thoughts and feelings on a topic. Yes, it does not give you the chance to address questions they may have but there is a unique benefit of customers listening to your podcast – they will have their guard down.
In a sales meeting everyone knows the game. You’re there to convince them to buy. They’re there to assess if you’ll solve their problems. Sometimes, people don’t even need to be in the meetings and they can be dominated by large personalities.
When a customer listens to your podcast, they are likely relaxed and comfortable. They’re free to make whatever judgements they like. If you’ve made your podcast correctly the information that you wish to share is freely flowing into an open mind without the negatives that can come from sales meetings.
4. Knowledge Sharing
This last point ties up the article nicely as it is a culmination of all the previous points. Starting a podcast for your business means you can share your business knowledge with ease and display why you’re one of the best.
A risk that comes to mind may be that you’ll be giving away industry secrets to competitors. This is nothing to worry about. You openly discussing your business lends an opportunity to learn, both for you and competitors.
It can be expected that if you share a vital trick of the trade that someone will copy you, avoid giving away these secrets. Instead, openly share your problems and how you solve them. This will invite others in the industry to listen, comment and share their solutions and problems on the subject.
Knowledge sharing will also create a lot of trust in your customers. Hearing the finer details, which are likely overlooked in meetings, will put customers at ease and help them understand what you do better.
We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.
Written by Zac for Buffoon Media.