4 Tips For Creating Social Media Videos

With a staggering 4.74 billion global users using social media in 2022, the reach of social media has never been greater.

With social media presenting businesses with the ideal platform to use to their advantage, if you’re not creating social media videos, the opportunities you’re likely missing out on are vast.

This comes down to the fact that as many as ‘85% of social media users want more videos from brands’. This is further emphasised when you consider that the number of internet users consuming video content in 2020 was over 3 billion, with this number ‘projected to increase annually, ultimately reaching nearly 3.5 billion by 2023’.

There are an abundance of tips out there for creating social media videos. That said, essential tips for creating social media videos include:

1. Grab their attention within seconds
2. Attempt to tell a story
3. Use high quality footage
4. Stick to the script

‘85% of social media users want more videos from brands’, highlighting the opportunity businesses have to capitalise on.

1. Grab Their Attention Within Seconds

The first essential tip for creating social media videos is to grab their attention within the first few seconds.

According to Entrepreneur, ‘you have eight seconds to hook your customers’. The importance of this is highlighted by our ‘narrowing attention spans’, which have only been exacerbated by social media platforms that prioritise short form videos, such as TikTok.

Bearing this in mind, failure to grab your audience’s attention within seconds increases the risk of their interest dwindling, causing them to scroll by your social media video.

Whether you use an interesting statistic, or a stunning visual, it’s absolutely crucial to capture your target audience’s attention as soon as possible.

2. Attempt To Tell A Story

The next tip to bear in mind when creating social media videos is to tell a story.

This comes down to the fact that telling a story that your audience can become invested in is essential to making a memorable video that remains in your target audience’s minds long after they’ve finished watching.

Whatever it is that you’re trying to convey to your target audience within your social media video, be sure to tell a story that viewers can relate to.

This will not only help to engage them, but will also increase the amount of information that they remember and take away from the video.

According to Entrepreneur, ‘you have eight seconds to hook your customers’, emphasising just how important it is to grab your target audience’s attention.

3. Use High Quality Footage

The next tip for creating social media videos is to use high quality footage. Any content that you put out there, including your social media videos, are an extension of your brand.

The importance of this is emphasised by the fact that ‘including a high-quality video on your homepage has been proven to increase conversion rates by nearly 300%’.

Failure to invest in high quality footage could therefore have a detrimental impact on conversions as well as brand authority, leading to many missed opportunities

While you might not have top of the range camera equipment, a cost-effective and convenient option is hiring a professional video production company.

At Buffoon Media, our team are experts in creating a range of engaging videos, including social media videos. Whether you need help coming up with a full social media video campaign, or want to create a one-off social media video for your business, we can help.

Additionally, we offer 3 equal monthly interest free payments, helping you to cover the cost of your project over time if you don’t have the finances to pay for the project outright.

4. Stick To The Script

Last, but by no means least, a tip for creating social media videos is writing a script and sticking to it.

Whilst you might like the idea of creating a video off the cuff, writing a script is essential to ensure that you cover everything that you set out to cover and to keep it as concise as possible.

Considering that the ideal length for a video ‘is around 2 to 3 minutes [long]’, going off script opens you up to waffling. This not only leads to the video being too long, but will also likely mean that you won’t cover everything in the time that you have.

At Buffoon Media, we can help you with both scripting and storyboarding to ensure that you convey the message you’re trying to get across effectively.

The importance of creating high quality social media videos is emphasised by the fact that ‘including a high-quality video on your homepage has been proven to increase conversion rates by nearly 300%’.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.

Written by Jemima Thomas for Buffoon Media.