5 Podcast Mistakes To Avoid
With 464.7 million global listeners as of 2023, podcasts are an extremely popular medium.
If you’re new to the world of podcasts and are interested in creating one for your business, you might be wondering what some common podcast mistakes are to avoid falling into the same trap.
There are numerous podcast mistakes to avoid when you’re starting out, as failure to address them will undoubtedly lead to your podcast not reaching its full potential.
Podcast mistakes to avoid include, but are not limited to:
- Not establishing a unique selling point (USP)
- Failing to research your target audience
- Not using a podcast production service
- Failing to keep to a consistent publishing schedule
- Not planning podcast episodes
1. Not Establishing A Unique Selling Point (USP)
A common podcast mistake to avoid is not establishing a unique selling point (USP).
The podcast market is heavily saturated. In fact, ‘as of September 2023, there are 3.02 million podcasts’, emphasising how much competition there is. As such, the importance of differentiating your podcast from your competitors has never been more important.
Ask yourself: What unique experiences and perspectives can you offer? Why should your target audience choose your podcast over another podcast?
Conducting competitor analysis is crucial here, as you’ll need to establish what your competitors are covering in their podcasts and how you can differentiate what you’re offering.
While you might struggle to come up with a completely new concept for a podcast, you’ll still be able to compete if you can offer a new and exciting angle, personal experiences, or expertise within your industry.
If you want to learn about the benefits of podcasting for business, read our blog.
2. Failing To Research Your Target Audience
The next podcast mistake to avoid is failing to research your target audience.
Your target audience should be at the forefront of your podcast plan, as they’re the people that you want to reach and who your content should resonate with the most.
Gaining a wider understanding of your target audience goes beyond knowing demographics such as gender, age, and location. You’ll need to gain a good understanding of their interests, behaviours, attitudes, and even the pain points they’re experiencing to be able to compete.
Use social media to your advantage and monitor who is engaging with your content and to determine the ideal target.
You should always be questioning how your podcast content is going to be valuable and useful to your target audience to consistently better your episodes and remain relevant.
3. Not Using A Podcast Production Service
A key podcast mistake to avoid is not using a podcast production service.
While anyone can make a podcast, not everyone can create a high quality podcast, especially without the expertise and high-spec professional equipment. As not everyone can afford to drop several thousands of pounds on training or equipment, a podcast production service can be incredibly useful.
At Buffoon Media, our team has years of experience in creating podcasts, and we offer two full-service podcast production options.
Where there is sufficient space, we can bring our mobile audio podcast production kit to you and record on-site. Alternatively, we can record everyone remotely and can even produce a video of the podcast.
For more experienced individuals, our podcasting kit is available to hire and we offer training on how to use it for your first podcast.
We also offer split payments to help you cover the cost of podcast production.
Get in touch with a member of our team or visit our website today to find out how you can get started.
4. Failing To Keep To A Consistent Publishing Schedule
A common podcast mistake to avoid is failing to keep to a consistent publishing schedule.
Mark Schaefer estimates that ‘it takes 18 months of consistent content creation to gain traction’, emphasising how important it is to regularly post podcast content if you are to succeed.
By sticking to a consistent schedule and publishing high quality podcast content, you can build a strong brand identity and establish yourself as an authority which is essential to keep up with competitors.
As your business podcast begins to gain traction, your listeners will begin to anticipate new episodes, and sticking to a consistent schedule will allow you to increase trust and maintain engagement with them. Failure to do this can result in disappointment and even a loss of credibility and listenership.
Keeping to a consistent schedule reflects well on your business, helping you to establish your brand as a trustworthy and authoritative voice in your industry.
5. Not Planning Podcast Episodes
Last, but not least, a podcast mistake to avoid is not planning podcast episodes.
As the saying goes, ‘by failing to plan, you are planning to fail’, and this applies to your podcast.
To ensure you’re consistently resonating with your audience and are making a podcast that’s engaging, you don’t want to aimlessly ramble on without any plan or direction for your podcast episode.
What do you want your listeners to take away from each episode? Keep this at the forefront of your discussion.
Having a plan in place will ensure that you can focus on storytelling that lends itself well to the topic you’re covering and that each episode is headed somewhere informative, interesting, and educational.
To keep your audience engaged and your listeners consistently coming back, always have a plan in place.
We hope that this guide has given you a wider perspective on podcast mistakes to avoid when you’re first getting started.
We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services and other services we provide on our website, or check out our video production blog page for more tips.
Written by Jemima Thomas for Buffoon Media.