5 Technology Trends in the Events Industry

The use of technology in events has experienced rapid advancements over the years and has now become an key component of the event planning and execution process.

From virtual reality experiences to event management software to virtual attendance, technology has revolutionised the way events are organised and experienced, and staying ahead of the curve is paramount for event organisers looking to deliver quality experiences.

Stick around to discover 5 of the latest technology trends that are currently shaping the event industry.

5 Top Technology Trends in the Events Industry include:

  1. Event Management Software
  2. Virtual and hybrid events
  3. Artificial Intelligence (AI)
  4. Augmented reality & virtual reality
  5. Contactless technologies

1. Event Management Software

Event management software (EMS) has become a vital tool for event organisers, offering comprehensive solutions for registration, ticketing, attendee management, scheduling, and logistics.

Event management software (also known as an event management system) is a digital tool that basically streamlines the planning, organisation, and execution of events by leveraging cloud computing, mobile apps, and analytics.

Event Management Software Examples

Here are some popular examples of event management software:

  • Eventbrite – Eventbrite is a popular event management and ticketing platform used by organisers for all sizes and types of events. With Eventbrite, you can create personalised event pages, sell tickets online, manage registrations, and track real-time sales and attendance.

 

  • Cvent – Cvent is one of the leading event management software providers, offering a range of event management tools for both in-person and virtual events. Its features include event registration, attendee management, venue sourcing, marketing automation, and also provides reliable reporting and analytics capabilities to measure event performance and ROI.

 

  • Bizzabo: Bizzabo is an all-in-one event management platform combining event planning, networking, and marketing tools to create engaging and memorable events. Bizzabo offers helpful features such as event website creation, agenda management, attendee networking, event app integration, sponsor management, and post-event metrics.
Technology Trends in the Events Industry

Event organisers and planners mainly use event management software tools to keep all details and data in a centralised platform, which in turn, saves time and reduces human error.

2. Virtual and Hybrid Events

Live streaming and virtual attendance options have gained huge popularity in recent years. This is due to the emergence of virtual event platforms, which now provide a seamless virtual event experience with features like live video streaming, interactive sessions, and virtual networking opportunities.

Let’s take a closer look…

What Is a Virtual Event?

A virtual event is a type of event hosted purely online via digital platforms, and leverage technologies such as video conferencing, live streaming, chat rooms, virtual reality, and interactive presentations.

The great thing about virtual events is that participants can join from anywhere with an internet connection, allowing for greater accessibility, flexibility, and cost-effectiveness compared to the more traditional in-person events.

As a virtual event is held online without the need for a physical location, things like transportation emissions and energy consumption are automatically removed from the picture, meaning a better carbon footprint for everyone involved.

Learn more about the benefits of a virtual event here.

What Is a Hybrid Virtual Event?

A hybrid virtual event is an event that has both in-person and online attendees. In short, it is a mix between a live event and a virtual one — imagine event speakers, panellists and their audience at the same event, but spread out across a physical and virtual space.

At Buffoon Media, we have years of experience in virtual event & hybrid event production. We can stream to a wide range of digital platforms including Zoom, Teams, YouTube, Vimeo, Facebook, Twitter, and more to make your event as accessible as possible

We also offer split payments over three months to give you the option to pay monthly and to help spread the cost of your virtual event.

If you’re interested in our virtual or hybrid event production service, be sure to get in touch with our experts today.

Technology Trends in the Events Industry

Virtual event platforms now provide a seamless experience with features like live video streaming, interactive sessions, and virtual networking opportunities.

3. Artificial Intelligence (AI)

Another significant advancement in event technology is the integration of artificial intelligence (AI).

Just in case you’ve been living under a rock, AI is the intelligence of computer machines or software, as opposed to the intelligence of human beings.

AI-powered solutions and data analytics are currently revolutionising event planning and management processes, whether it be AI-driven chatbots and virtual assistants enhancing attendee support or predictive analytics and machine learning algorithms providing valuable insights into attendee behaviour and trends.

 

4. Augmented Reality (AR) & Virtual Reality (VR)

AR and VR technologies have also made their way into the world of events and are transforming the events industry. But what are they exactly? Well, AR & VR are immersive technologies that alter the perception of reality, whether it be by enhancing the real-world environment (AR) or by creating entirely new virtual environments (VR).

With virtual reality, attendees might be able to explore virtual venues or participate in virtual demonstrations, which is especially useful for large-scale events or venues that may be unfamiliar to attendees.

VR could also enable speakers to deliver presentations or keynotes in a virtual environment, providing attendees with an immersive and interactive experience. VR also allows for creative presentation formats, such as 360-degree videos or interactive simulations, which is a fantastic way to keep the audience engaged.

Similarly, AR can be used to enhance the on-site experience, for example by overlaying digital content onto the physical environment.

5 Technology Trends in the Events Industry

These new technologies not only add an exciting and fascinating element to events, but also provide endless possibilities for demonstrating new products, engaging attendees, and creating memorable experiences for all those involved.

 

5. Contactless Technologies

Contactless technologies utilise wireless connections and sensors that enable transactions, interactions, or data transfers without the need for physical contact between objects or people.

They are increasingly being integrated into the event industry for a number of reasons, but mainly to enhance safety, convenience, and efficiency for attendees and organisers,

For a better understanding, here are just some of the ways organisers use contactless technologies in events:

  • Contactless check in – For some events, attendees can pre-register online and then receive digital tickets or QR codes to their mobile devices, which they can scan upon arrival to gain entry. This eliminates the need for a physical ticket.

 

  • Cashless Payments – Events can also choose to adopt a cashless payment system, such as mobile payment apps, NFC-enabled wristbands, or RFID-enabled badges. This facilitates a seamless transaction for the purchases of tickets or any goods within the event, such as food or merchandise.

 

  • Pre-Event Health Screening – Contactless technologies like thermal imaging cameras, biometric scanners, or health screening apps, are widely used among events across the country to conduct health screenings and monitor attendees’ health status before entering event venues.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our virtual and hybrid events and other services we provide on our website. And for more tips, check out our video production blog page, including relevant blogs such as ‘How to make an event more sustainable’ and ‘how to make a virtual event engaging’.

Written by Kate Jones for Buffoon Media.