Television has been an important part of society for decades and with the rise in streaming platforms such as Netflix, Disney+, and Amazon Prime, it’s not going anywhere anytime soon.
If you’re interested in TV advertising as a business, you might be wondering whether TV advertising still works.
The simple answer to this question is yes, TV advertising still works and remains an incredibly powerful advertising channel for small and large businesses alike.
TV advertisements not only expose your brand to a wider audience but seeing a brand on television also lends credibility, making it a worthwhile investment for a range of companies.
TV advertising remains an effective advertising channel for a range of different reasons.
These reasons include, but are not limited to:
- TV garners greater trust
- TV advertising campaigns have become more affordable
- Audiences are in a different frame of mind when watching TV
- TV ads have a vast reach
1. TV Garners Greater Trust
One of the main reasons why TV advertising remains effective is that TV garners greater trust.
In fact, a survey that was carried out to gauge the perception of advertising found that ‘TV was the most trusted medium among the seven presented’, emphasising the power it wields.
This is a stark comparison to only ‘10% of respondents from the UK’ finding social media advertising somewhat or very trustworthy.
Establishing trust is an essential component of people engaging with and investing in your business.
This highlights how despite the rise in other channels, TV remains an incredibly effective medium for advertisers to invest in due to the trust it’s garnered over the decades it’s been around.
2. TV Advertising Campaigns Have Become More Affordable
Another reason why TV advertising remains effective is that campaigns have become more affordable over the years.
TV advertising hasn’t always been an accessible medium, especially not for smaller-sized businesses. That said, due to the increased number of channels paired with the introduction of split payments, this is no longer the case.
At Buffoon Media, we believe that businesses of any size should be seen on the small screen, which is why we offer our affordable TV advertising production service.
With our service, you can advertise on TV from as little as £4,500 + VAT. This includes concept development, production, voice-over, music, delivery and a highly targeted Sky AdSmart campaign.
We also offer split payments over twelve months to help you spread the cost of your advertising campaign, no matter the size of your business.
If you’re interested in creating a television advertising campaign, don’t hesitate to get in touch with a member of our team today.
3. Audiences Are In A Different Frame Of Mind When Watching TV
Another reason why TV advertising is effective is that audiences are in a different frame of mind when watching TV.
When audiences are relaxing in front of the television, they’re in a different frame of mind in comparison to scrolling through their social media feed, for instance.
The reason this is important to highlight is that frame of mind has a big impact on the way an audience absorbs information and the message you’re trying to convey.
TV advertisements are one of the best ways to reach new audiences, and audiences watching TV are in the right frame of mind to pay attention for longer.
As such, provided your television advertisement focuses on storytelling and contains relevant messaging with a clear call-to-action that’s in line with the goals of the business, TV advertisements can be highly effective.
TV advertising thus lends itself well to delivering a message that your audience actually remembers, and increases the likelihood of them carrying out the desired action.
4. TV Ads Have A Vast Reach
However, this couldn’t be further from the truth when you consider that ‘television accounts for an average of 90% of the time spent by video viewers’.
This not only emphasises the global reach and popularity of TV, but also the vast opportunities it offers for advertisers to capitalise on.
While TV advertisements can be targeted like social media ads, television ads can help to expand your reach and build brand awareness all whilst generating interest in your product or service.
Its vast reach can also be useful for brands searching for a new customer demographic, or brands that are attempting to reach a demographic that is otherwise unreachable, such as older audiences.
As such, the impressive reach of television advertisements thus highlight the relevance and power they still hold in spite of the rise of social platforms and shifting opinions on television as a medium.
After reading this article, we hope you have a wider understanding of TV advertising as an advertising channel and why it remains effective.
We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live-streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.
Written by Jemima Thomas for Buffoon Media.