Following the lockdown restrictions during the coronavirus pandemic, Farming Connect were faced with the challenge of highlighting the successes of their Demonstration Farms which would usually be through face-to-face events. Our solution to the problem was to broadcast live from the farms with one presenter and just one crew on site to reduce the amount of people on the farm. We also brought in remote guests who could offer specialist advice and knowledge to viewers.
Before the live stream, we also produced quick turnaround clips of the technology in action including aerial filming to keep viewers engaged. The stream was produced using our vision mixing system where we could include Farming Connect branding and then hosted as a Zoom Webinar where viewers could use the Q&A function. By using Zoom, we could also take advantage of the simultaneous translation feature for when Welsh was spoken.