Chicago’s Bridal Show was cancelled earlier this month and because of this, one of the exhibitors didn’t have anywhere to launch their new collection. With other bridal shows being cancelled, Enzoani approached us to produce a virtual launch for their resellers.
We worked with their web developers, User Fusion, who added the live stream player into their online hub where resellers could login to view the stream with a live chat facility, and place orders online to minimise business interruption. It needed to be filmed in LA so we sourced a camera operator nearby who carries a LiveU encoder who could feed into our studio server here in Port Talbot. The camera along with an audio feed for commentary was then sent into our vision mixer where we could then add graphics for each garment along with music and holding slides. We also recorded a high quality version of the stream for further editing post-event.