Usually, Enzoani would tour the world to launch their collections. However, due to the current pandemic, the US bridal house decided to work with us to produce a series of three virtual events (between 20 and 45 minutes each) for their retailers across the globe.
Enzoani have very subtle but beautiful branding and they wanted this to be reflected in their live stream. Using our remote production studio we were able to create picture in picture templates for the two main sections; the collection launch where the host and guests talk over a video and the Q&A session.
For the stream to be successful, we needed to have good quality feeds from the hosts and guests for each event. We used our industry leading vision mixing software to connect hosts and guests from around the world into our studio in Port Talbot.
They also wanted interactivity for the viewers for two reasons. The first being so that sales executives could answer any sales enquiries and also for viewers to submit questions for the Q&A session at the end. To accomplish this, a chat box was added to the side of the stream on the webpage.