Event Filming Best Practices

Filming events is a great way of building awareness around your brand, and also plays a fundamental role in attracting new customers.

In fact, ‘93% of event professionals plan to invest in virtual events moving forward’, emphasising how important they can be for your marketing strategy.

If you’re planning to film an event for your business, you might be curious to discover the best practices to use when filming events.

Some of the best practices for event filming include, but are not limited to:

  1. Showcase people
  2. Hire a professional video production company
  3. Familiarise yourself with the location
  4. Consider monthly video subscriptions
  5. Record more footage than you need

1. Showcase People

Regardless of the event that you’re putting on and filming, you will want to showcase people.

Remember, you’re showcasing your brand and what you represent. So, whether it’s live music, or a sporting event, capturing people enjoying themselves at your event is sure to capture people’s attention and get them talking about the next one.

That said, you want your audience to learn why they should be coming to your event. As such, it’s important to combine shots of people with plenty of footage of the attraction, such as speakers on stage, to live bands to sports teams.

Ensuring that you get this balance right is a good way of engaging your audience whilst piquing their interest, too.

Event filming ‘93% of event professionals plan to invest in virtual events moving forward’, emphasising how important they can be for your marketing strategy.

2. Hire A Professional Video Production Company

A good practice for event filming is hiring a professional video production company.

While you might like the idea of filming the event yourself, it can be a pricey venture. On the other hand, a video production company is well versed with filming events and already has the necessary equipment to produce high quality footage.

This is essential when building brand awareness, as ‘high quality content will contribute to your brand’s overall image’.

In addition to this, hiring a professional video production company to film your event is ideal in that they can better adapt to unforeseen circumstances.

For instance, if a camera fails or cables aren’t working on the day, a professional video production company is already prepared to deal with such matters and will have backup equipment that can be used to ensure the filming goes smoothly.

Bearing this in mind, whatever problems arise, hiring a professional video production company to film your event has the potential to save you a lot of time and money in the long run.

3. Familiarise Yourself With The Location

If you decide to film the event yourself, then you will want to ensure that you get a good feel for the location.

Be sure to visit the location before the event, as this will give you a better understanding of the size and space that you have to work with. You’ll need to note down practical elements such as how many plugs are available and what kind of equipment will be needed.

Additionally, you can use this as an opportunity to get some content to post on social media to promote the event, as ‘58% of marketers use social media for marketing before, during and after their events.’

If you’re hiring a video production company, you will still need to visit the location so that you can get a clear idea of what types of shots you want them to get.

This way, you can clearly express your ideas and produce an event video that matches your vision.

Event filming practices 58% of marketers use social media for marketing before, during and after their events.

4. Consider Monthly Video Subscriptions

Next, you will want to consider monthly video subscriptions, particularly if you plan on filming events on a regular basis.

This largely comes down to the fact that putting on events is great for exposure and building brand awareness, but can be expensive to film when you’re regularly putting on numerous events throughout the year.

At Buffoon Media, we offer monthly video subscriptions. These subscriptions are ideal for weekly or monthly productions such as social videos, event filming or training videos.

There are three packages available, with discounts of up to 20% to help you cover the cost. Additionally, your video subscription can be spent on all of our production services, including aerial work, which can take your event filming to the next level.

5. Record More Footage Than You Need

Last, but by no means least, you will want to record more footage than you need when filming an event.

This is important regardless of whether you film the event yourself, or hire a professional video production company to do it for you.

The footage in your event video should be of high quality, and encapsulate what your brand represents.

After all, it’s much better to have an abundance of footage that you can chop and change than to not have enough footage to work with.

Best practices for event filming At Buffoon Media, we offer monthly video subscriptions. These subscriptions are ideal for weekly or monthly productions such as social videos, event filming or training videos.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.

Written by Jemima Thomas for Buffoon Media.