How To Create A Training Video

In today’s digital age, the value of training videos cannot be overstated. They serve as excellent tools for educating staff, pupils, and audiences on a variety of topics ranging from corporate training to educational coursework.

Creating an effective training video, however, involves a series of crucial steps that can make all the difference in achieving your teaching objectives.

In this comprehensive guide, we will walk you through the process of crafting a training video that engages, educates, and empowers your target audience.

Whether you’re an experienced video producer or just getting started, this step-by-step approach will provide you with the knowledge and skills you need to create compelling and educational training videos.

We’ll cover everything from initial planning to distribution strategies to ensure your training video has the desired impact.

The process of creating a training video includes:

  1. Plan Your Training Video
  2. Prepare Your Equipment & Space
  3. Record Your Video
  4. Outsource To A Professional
  5. Edit & Enhance Your Video
  6. Ensure Accessibility & Distribution

Let’s break it down.


1. Plan Your Training Video

The success of any training video begins with a clear plan. Start by defining your objectives. Ask yourself, “What do I want the viewers to learn or achieve after watching this video?” Identifying your specific learning goals will guide the entire production process.

Next, understand your target audience. Tailor your content to their needs, preferences, and existing knowledge. A well-defined audience profile ensures your video resonates effectively.

Now, it’s time to outline your content. Create a structured script or storyboard that maps out the flow of your video. Highlight key topics, main points, and any visual aids or demonstrations required. With a clear roadmap in hand, you’re ready to move on to the practical aspects of production.


Two individuals planning a training video

The planning stage of your training video is as equally important if not more so than the actual filming of the content. Having effectively prepared your training video, monitoring its educational factor and likelihood of retention, you will be set up for an effective training video.

2. Prepare Your Equipment & Space

Before hitting the record button, it’s crucial to ensure you have the right tools and environment for your training video.

Start by selecting the appropriate video equipment, including cameras, microphones, and lighting. Consider the quality you aim to achieve and your budget constraints.

Create an ideal filming space by paying attention to lighting and sound. Natural light or well-placed artificial lighting can significantly improve the video’s visual quality. Test your microphones to eliminate any unwanted noise or echoes.

Arrange your filming area to complement your content. Ensure that backgrounds and props are relevant and non-distracting. By preparing your equipment and space, you set the stage for a smooth recording process, ultimately leading to a more polished and professional training video.

Planning sets the foundation for a successful training video, ensuring it remains focused, relevant, and impactful.


3. Record Your Video

With your equipment and space ready, it’s time to hit the record button. Focus on delivering your content with clarity and engagement. Maintain a confident and natural tone, as it helps in keeping viewers engaged.

Pay attention to visual composition. Frame your shots thoughtfully, ensuring your subject is well-centred and visible. Use camera movements and angles to enhance storytelling and comprehension.

If your video involves demonstrations or simulations, rehearse these parts to ensure smooth execution. Be patient, as multiple takes may be necessary for perfection.

Keep an eye on the clock to ensure your video remains concise and on-topic. With each take, your delivery will improve, and your training video will become a more polished and effective tool for your audience.


Videography camera focused on a woman delivering a training video

Visual composition is a considerable factor in all forms of video content production. Ensure that thought is given during the planning process as to the camera angles, set and location, lighting, as well as mood and colour scheme of your video.

4. Outsource To A Professional

If you’re looking to create training videos that truly stand out, consider outsourcing your project to a professional video production company, such as Buffoon Media. Since 2011, we’ve been dedicated to crafting and streaming content for clients across the UK.

With bases in Port Talbot, London, and crews in Cardiff, Anglesey, Manchester, and Birmingham, we’re equipped to meet your training video needs with excellence.

Our expertise extends to producing Welsh language content for both the public and private sectors, guided by bilingual staff who can seamlessly navigate the entire process in your preferred language.

When it comes to training videos, we offer diverse production options, whether you require a studio setup with auto-cue, fully animated videos, live training sessions, or a customised blend of approaches. Our training video production crews are strategically positioned in South Wales, London, Manchester, and Birmingham.

Entrusting your training video production to Buffoon Media ensures top-quality results and a hassle-free experience. Let us bring your training video vision to life while you focus on your core priorities.

5. Edit & Enhance Your Video

Once you’ve captured your training video footage, the next critical step is editing and enhancement. Here’s how to ensure your video shines:


  1. Import Footage: Begin by transferring your recorded content to video editing software.
  2. Trim and Cut: Remove any unnecessary footage or mistakes to keep your video concise and focused.
  3. Enhance Audio: Ensure clear and balanced audio, eliminating background noise if needed.
  4. Add Graphics and Visuals: Incorporate relevant graphics, images, and animated video to enhance understanding and engagement.
  5. Interactive Elements: Integrate interactive elements, such as quizzes or clickable links, to keep viewers engaged.
  6. Transitions: Use smooth transitions between scenes for a polished look.
  7. Text and Captions: Include text overlays and closed captions for accessibility.
  8. Review: Carefully review your edited video to ensure it aligns with your training objectives and maintains a professional appearance.

Buffoon Media can assist with this stage, ensuring your training video is polished and effective, whether you’re looking to engage viewers or convey complex information.


A well-lit studio set accompanied by a white screen and two umbrella lights ready for a training video to be filmed.

Ensure that your video is edited and enhanced in a way which is both relevant to your subject matter, as well as fitting to retain the attention of your target audience. Think about the pacing, structure and mood of your video and what it is trying to achieve.

6. Ensure Accessibility & Distribution

Once your training video is perfected, it’s essential to ensure it reaches your intended audience effectively. First and foremost, prioritise accessibility.

Add closed captions and audio descriptions to make your content inclusive and compliant with accessibility standards.

This step ensures that all learners, including those with disabilities, can benefit from your training materials.

Next, consider your distribution strategy. Determine the platforms or learning management systems where your video will be hosted. Whether it’s internal training for your organisation or a broader audience, selecting the right distribution channels is key.

At Buffoon Media, we offer expertise in this area, assisting you in making informed decisions about where and how to share your video. Whether you opt for private hosting, public platforms, or a combination of both, we can help ensure your training video reaches its target audience effectively and efficiently.


We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.

And for more tips, check out our media & video production blog, including ‘The Benefits of Using Video Production Retainer Packages‘ and ‘How to Run a Successful Virtual Event‘.

Written by Will Jackson for Buffoon Media.