How To Create A Virtual Tour For Your Business

Virtual tours have emerged as a powerful tool for businesses, offering a captivating way to showcase their spaces and engage with potential customers.

As consumers increasingly turn to online platforms, mastering the art of creating a virtual tour has become essential.

When you consider that ‘business listings with a virtual tour generally have a 50% Increase in online interest’, the popularity of virtual tours is clear.

In this guide, we’ll explore the step-by-step process of crafting a compelling virtual tour to elevate your business presence in the virtual realm. But first, it’s important to understand the basics of virtual tours and the typical type of business that would benefit most from using them on their website/app.

What is the Definition of a Virtual Tour?

To put it simply, a virtual tour is a digital representation of a physical space, typically created using a combination of panoramic photography, video, or computer-generated imagery (CGI).

Virtual tours allow users to explore and navigate through the location remotely, often via a computer or mobile, with the aim to provide an immersive experience that simulates the feeling of being present in the actual space. Users can move around and examine different areas or features as if they were physically there in person.

They are commonly used in real estate, tourism, education, and various other industries for purposes such as marketing, education, training, and exploration.

Here are 8 steps to help you create a successful virtual tour:

  1. Plan your virtual tour
  2. Equipment and location
  3. Capture engaging content
  4. Editing and enhancements
  5. Structure the virtual tour
  6. Integrate with your website
  7. Promote your virtual tour
  8. Monitor and analyse performance

1. Plan Your Virtual Tour

Before embarking on your virtual tour journey, detailed planning is key. Clearly define the purpose and goals of your virtual tour, what you wish to acheive and outlining the specific areas and features to highlight. Understanding these objectives will guide the entire tour creation process.

Tailor your approach to resonate with the intended audience, ensuring a seamless and meaningful 360 virtual experience.

creating a virtual tour

Strategic planning lays the foundation for a successful virtual tour that showcases your business and services and resonates with your target demographic

2. Equipment And Location

Next on the list of how to create a virtual tour for your business is equipment and location.

Equipping yourself with the right equipment you need is crucial for a stellar virtual tour. Invest in a high-quality camera or consider a 360-degree camera for immersive visuals.

Choose a location that aligns with your business’s visual identity and goals, ensuring cleanliness, relevance and optimal lighting. Explore virtual tour software and platforms that suit your needs, providing the technical backbone for a seamless and engaging tour experience.

Do your research and choose equipment that aligns with your technical capabilities and level of expertise, desired features and of course, budget, as prices can vary significantly between brands and models of equipment. The right equipment and location set the stage for capturing the essence of your business in stunning detail.

3. Capture Engaging Content

Capture the essence of your business by focusing on engaging content creation. Employ 360-degree photography techniques to showcase every angle of your space.

Highlight unique features, and encourage interaction through clickable elements. Ensure your visuals tell a compelling story, drawing viewers further into the immersive experience.

capturing content to create a virtual tour

The art of capturing engaging content lies in attention to detail and presenting your business in a way that resonates with your target audience.

If you’re considering outsourcing your virtual tour to a professional video production company, consider us at Buffoon Media to create stunning, high-quality content for all your business’s needs. Contact us today for a friendly chat about how we can help.

4. Editing And Enhancements

Elevate your virtual tour through thoughtful editing and enhancements. The editing stage is where your raw footage transforms into a polished showcase, leaving a lasting impression on your audience. Polish visuals with basic editing techniques, ensuring clarity and vibrancy for the best user experience.

Add informative captions, labels, and consider incorporating background music or narration for a multi-sensory experience.

These enhancements not only refine the presentation but also contribute to a more memorable and impactful virtual tour.

5. Structure The Virtual Tour

The structure is the backbone of a compelling virtual tour. Utilise step-by-step guides provided by virtual tour platforms to arrange and showcase your captured content seamlessly.

Organise the tour to guide viewers through key areas, highlighting features strategically. This structured approach ensures a smooth and engaging flow, enhancing the overall impact of your virtual tour.

structuring a virtual tour

A well-structured tour invites viewers on a journey, maximising the potential for them to connect with your business.

6. Integrate With Your Website

Seamlessly integrate your captivating virtual tour into your business website to enhance user experience.

Embed the tour with ease, ensuring it aligns with your site’s design and layout.

Optimise for mobile responsiveness to cater to a diverse audience. This integration not only adds an immersive dimension to your business’s online presence but also keeps visitors engaged, encouraging them to explore and connect with your business on a deeper level.

With Buffoon Media, you don’t have to worry about hosting, as we can sort all of that for you, making it super easy to add it to your company’s website.

7. Promote Your Virtual Tour

Amplify the reach of your virtual tour by strategically promoting it across various channels. Share snippets on social media platforms to generate excitement and curiosity.

Consider incorporating the tour into email marketing campaigns, enticing your audience to explore your content further. Encourage user-generated content and reviews to foster a sense of community.

A well-executed promotion strategy ensures that your virtual tour receives the attention it deserves, reaching and resonating with a broader audience.

8. Monitor And Analyse Performance

After launching your virtual tour, monitor its performance with a close eye. Track user engagement metrics to gauge its effectiveness.

Gather feedback and make data-driven adjustments for continuous improvement. Utilise analytics tools to understand viewer behaviour, allowing you to optimise and enhance the tour over time.

a business analysing a virtual tour's performance

Regular monitoring and analysis ensure that your virtual tour remains a dynamic and impactful tool, aligning with your business goals and resonating with your audience.

At Buffoon Media, we have years of experience in virtual tour production. All of our 360 virtual tour services across Wales & London use high quality images, perfectly stitched together to create a super high definition 360 photo, added into an interactive environment, produced by us from scratch.

Hopefully, this article has given you a better understanding of how to create a virtual tour for your business.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live-streaming content across the globe. Learn more about our 360 virtual tour services, as well as the other services we provide on our website, and check out our video production blog page for more tips.

Written by Will Jackson for Buffoon Media.