How To Drive Virtual Event Engagement

Highly popular amongst businesses, virtual events remain a place where individuals have the opportunity to connect and network with others.

Virtual events have been on the rise since 2020, and when you consider that 40% of marketers’ events were projected to be virtual in 2022, their popularity is still evident.

That said, virtual event engagement is essential to entertaining your attendees and will positively affect attendance rates at future events you host.

If you’re wondering how to make a virtual event engaging, our guide is here to help.

Tips for virtual event engagement include, but are not limited to:

  1. Offer communication opportunities
  2. Hire a virtual event production company
  3. Make use of interactive elements
  4. Encourage audience participation with polls

1. Offer Communication Opportunities

As the potential of making connections through networking encourages many people to attend events, you will want to offer real-time communication opportunities to improve virtual event engagement.

Unlike in-person or hybrid events, networking opportunities are more difficult during virtual events as they occur online. It’s important to give virtual event attendees ways of communicating with organisers and audience members.

You can enable communication during your virtual event in several ways, including break-out rooms on platforms such as Zoom.

This allows your guests to collaborate more with each other and adds a personal touch to an otherwise digital event.

Enabling your virtual guests to talk and converse with one another helps create a personable and valuable experience that attendees are sure to remember.

To learn more about the advantages of virtual events, check out this blog.

A person viewing communication features on smart devices, learning how to improve virtual event engagement.

Virtual events have been on the rise since 2020, and when you consider that 40% of marketers’ events were projected to be virtual in 2022, their popularity is still evident.

2. Hire A Virtual Event Production Company

The next tip to driving virtual event engagement is to hire a virtual event production company.

Many components go into creating and hosting a virtual event that you might not be aware of. In fact, considering that ‘74% of surveyed event leaders said their organizations are looking to hire talent with the right skills to get their desired outcomes from their virtual events’, the challenge of hosting successful virtual events is emphasised.

As such, it is highly recommended that you find a virtual event production company to help you pull off your event.

At Buffoon Media, we have years of experience in virtual event production. Most of your virtual events will be produced ahead of time in our remote studio, so you can concentrate on what’s important on the day. There’ll also be direct communication between the studio, location and virtual contributors before and during the event to ensure everything runs smoothly.

We can stream to a wide range of platforms including Zoom, Teams, YouTube, Vimeo, Facebook, Twitter, and more to make your event as accessible as possible.

We also offer split payments over three months to give you the option to pay monthly and to help spread the cost of your virtual event. If you’re interested in our virtual event production service, be sure to get in touch today.

3. Make Use Of Interactive Elements

Another tip to improve virtual event engagement is to implement interactive elements.

A remarkable ‘61% of marketers use videos as an interactive element to keep people engaged’. This highlights the importance of giving your audience activities during the event to keep their minds occupied.

Interactive elements can include questionnaires and fun quizzes that put your audience’s knowledge, including what they’ve learned during your event, to the test.

You can even offer prizes to give your audience an incentive to participate in your virtual event’s interactive elements.

After all, there’s nothing like healthy competition to get people interested and more engaged.

A control room with interactive devices to improve virtual event engagement.

A remarkable ‘61% of marketers use videos as an interactive element to keep people engaged’, highlighting the importance of giving your audience something to do during the event to keep their minds occupied.

4. Encourage Audience Participation With Polls

Lastly, a good way to maintain virtual event engagement is to encourage audience participation with polls.

Pre-event polling is great for two reasons. Firstly, it makes your audience feel like you’re providing relevant content that is tailored to their needs, helping you to deliver a valuable event.

As ‘over 80% of people take part in virtual events for educational purposes’, gathering audience feedback can help collect information on their interests, which adds valuable content to your virtual event.

Secondly, pre-event polling can be used to help improve attendance rates. Your audience is more likely to attend as they’ve engaged with your content and know your event is relevant.

Live polling is also a simple but effective way for the event organisers to engage and interact with the audience.

A person using a video camera learning how to improve virtual event engagement.

As ‘over 80% of people take part in virtual events for educational purposes’, gathering audience feedback can help collect information on their interests, which adds valuable content to your virtual event.

After reading this article, we hope you understand how to make virtual events more engaging for your audience.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live-streaming content across the globe.

Want to know more? Check out our podcast production services and other services we provide on our website.

Written by Jemima Thomas for Buffoon Media.

Published on 23/02/2023
Updated on 20/03/2024