How To Make An Event More Sustainable

Corporate events have boomed in popularity over the past few years.

While events can be a great way to promote your brand, connect with customers, and offer others the opportunity to network, they can impact the environment more than one might initially think.

Considering there were an estimated 1.02 million conferences and meetings in the UK in 2022 alone, the question of how to make events sustainable becomes all the more pressing.

To make your event more sustainable, you will need to:

  1. Choose a sustainable type of event
  2. Make sure the venue is local and well-connected
  3. Avoid single-use plastic
  4. Work with green venues and suppliers
  5. Limit food waste

1. Choose A Sustainable Type Of Event

The first step to making your event more sustainable is to choose a sustainable type of event.

Although in-person events were the norm before 2020, hybrid and virtual events have risen in popularity and are generally considered better for the environment.

For instance, Cambridge University found that opting for a virtual event instead of a regular conference reduced their carbon footprint by 97 to 200 times, emphasising how sustainable they can be compared to their in-person counterparts.

If you’re interested in putting on a virtual event in a bid to be more sustainable, Buffoon Media are here to help with our virtual event production service.

Perfect for conferences, awards, and more, most of your event will be produced from our remote studio. We also offer split payments over 12 months to help spread the cost.

Get in touch with a member of our team today.

People discussing ways to make an event more sustainable

Considering there were an estimated 1.02 million conferences and meetings in the UK in 2022 alone, the question of how to make events sustainable becomes all the more pressing.

2. Make Sure The Venue Is Local & Well-Connected

To be more sustainable, you must ensure that the venue you choose is local and well-connected if you decide to go for an in-person or a hybrid event.

Travelling to and from your event can create a large environmental impact. While an exotic location might seem like a good idea, imagine the carbon footprint a single event can produce if hundreds of people fly hundreds, if not thousands, of miles to attend.

You will also want to consider whether the venue is well-connected to public transportation links. Can people easily access it by bus or train? Are there cycle paths and bike racks on-site?

Additionally, consider putting on coaches to reduce the number of cars travelling to and from your event. People are much more likely to take the more convenient route, so by offering transportation, you can make it as easy as possible for them to get there whilst encouraging them to be more environmentally conscious.

By booking a well-connected local venue, you can do your part to minimise the carbon footprint your event will produce.

3. Avoid Single-Use Plastic

From cups to cutlery to straws and plates, avoid single-use plastic at your event to be more sustainable.

Work with your venue to provide biodegradable cups and eco-friendly utensils at your event.

You will also want to ensure that any gifts you provide your attendees, be it stationery or office supplies, are a more sustainable option than plastic.

You can also encourage attendees to bring a reusable bottle in the promotional information you provide before your event.

By letting people know your intention to have a more sustainable event, you remind them of your ethics and values and encourage them to be more mindful of the environment.

Sustainable event

From cups to cutlery to straws and plates, avoid single-use plastic at your event to be more sustainable.

4. Work With Green Venues & Suppliers

Another way to make your event more sustainable is to work with green venues and suppliers.

Do your research before selecting your venue and suppliers, as there are many questions to ask yourself before you hire them.

Ask yourself: How are they taking steps to become more environmentally conscious? Do they align with your sustainability goals? And is being publicly associated with them going to do any harm to your event and, subsequently, your brand?

By establishing the answers to these questions, you can weigh up any potential venues and suppliers and assess whether they’re the right fit for your event.

5. Limit Food Waste

Last but certainly not least, to make your event more sustainable, it’s crucial that you limit food waste.

Food waste is a prevalent problem at events, as there’s often a lot of food left over. Rather than allowing it to go to waste, contact local charities before your event to ensure any leftover food is donated.

Additionally, it’s important to look into composting anything that is leftover. According to Met Green, composting food preparation scraps, spoiled food, and leftover meals that can’t be donated can also reduce landfill waste and lower carbon.

By taking steps to avoid food waste, you’re not only supporting charities but are also being kinder to the environment.

Food at a sustainable event

Rather than allowing any food to go to waste, contact local charities before your event to ensure any leftover food is donated.

We hope this article has given you a greater understanding of how to make your event more sustainable.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services and other services we provide on our website, or check out our video production blog page for more tips.

Written by Jemima Thomas for Buffoon Media.