Event videos are a powerful way to generate brand awareness, increase engagement with your event, and can be an excellent promotional tool.
When you consider that ‘91% of consumers want to see more online video content from brands’, the opportunity for brands to capitalise on the power of event videos is evident.
That said, filming an event can be a daunting task if you’re not familiar with event filming best practices or don’t have the relevant experience or expertise.
With the right planning, shooting an event video can be a hugely beneficial venture for a range of different businesses.
Every business will likely have its own processes when it comes to shooting an event video, but put simply, you will need to:
- Establish and understand your vision
- Visit the filming location in advance
- Ensure everyone knows what they’re doing
- Make sure that you film backups
- Edit and release the video footage as soon as possible
1. Establish & Understand Your Vision
Before you shoot an event video, you’ll first need to establish and understand your vision.
What kind of event is it and what do you hope to achieve by filming the video?
If it’s a product launch event or company event, for instance, the goal will likely be to highlight the glamour and allure of a prestigious event to get people talking and evoke interest in the next event.
An event video is a great way for attendees to look back on a great day or and show people who didn’t attend what they can expect from your event.
That said, whatever you hope to achieve with this video, ensure your vision for the event informs the type of event video you create.
2. Visit The Filming Location In Advance
The next step to shooting an event video is to visit the filming location in advance, as you don’t want any surprises on the day.
Visiting the filming location in advance will also give you plenty of time to plan your shot list, so you’re not rushed and everything runs as smoothly as possible.
Additionally, this is a good opportunity to get behind-the-scenes footage for your social media pages to create some buzz around your event.
When you consider that ‘companies using video marketing can increase brand awareness by 52% by showing the fun side of their company to their customers’, behind-the-scenes footage can be highly useful.
By showing your customers personal and fun behind-the-scenes footage, then, you can have a significant impact on brand image and awareness.
The issue of lighting and safety will also need to be discussed during the site visit, to ensure you’re always prioritising the safety of your attendees during the event.
As such, a site visit before shooting your event video is absolutely crucial.
3. Ensure Everyone Knows What They’re Doing
It might sound simple, but you’ll need to ensure that everyone knows what they’re doing when shooting an event video.
Make a detailed plan of what every single team member is responsible for and when. This plan should also include an event schedule, especially if you’re recording multiple sessions across multiple rooms.
If several people are filming, you’ll need to ensure they follow a consistent visual style to ensure that the footage flows smoothly when it’s cut together.
When filming a live event, you don’t get second chances, and you want to ensure that you’re putting your brand in the best light possible.
4. Make Sure That You Film Backups
When shooting your event video, you’ll want to make sure that you film backups.
This is to minimise the likelihood of you losing any of the footage by mistake, and your event video becoming compromised as a result.
If you don’t have enough camera equipment, this is where hiring a video production company comes in useful to ensure you’re able to get enough footage.
If something happens to your footage, whether this is on-site or in the studio, having backups will provide you with the peace of mind that you can still deliver the project to a high standard.
As such, backups ensure that even if there are technical issues or glitches, you’ll still create a stunning event video you can be proud of and puts your business in the best light.
5. Edit & Release The Video Footage As Soon As Possible
Lastly, it’s important to strike whilst the iron is hot, so you’ll want to edit and release the video footage as soon as possible.
While this might feel like a daunting task, you want your event video to have an immediate impact on the people that attended the event and those that didn’t that you’d like to reach on your website and on your social media pages.
At Buffoon Media, our videography crew in South Wales, London, Manchester and Birmingham have years of experience in event filming and also offer same day and next day edits to ensure maximum engagement for your video.
Whether it’s a one-day festival, sports match or a week-long conference, we have the event filming team and the equipment to bring your vision to life.
We also offer split monthly payments over 12 months to help our clients spread the cost of your event video.
If interested in shooting an event video, get in touch with a member of our team today.
Hopefully this article has given you a better understanding of how to shoot an event video. And for more information on events, such as ‘What is a hybrid event?‘ check out our media & video production blog.
We’re Buffoon Media: a bilingual video production company based in London and Port Talbot, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.
Written by Jemima Thomas for Buffoon Media.