4 Reasons To Use Animated Videos For Your Business

An increasing number of businesses are choosing to opt for animated videos, from training videos to product explainer videos.

When you consider that ‘animation has been dubbed by 83% of marketing professionals as a medium that is rapidly growing in importance’, it’s not surprising that animation is becoming more popular amongst businesses.

If you’re interested in creating animated videos as a business, you might be wondering what the advantages of this are.

Reasons to use animated videos for your business include, but are not limited to:

  1. They’re cost-effective
  2. They’re more engaging
  3. They boost brand awareness
  4. They’re highly customisable

1. They’re Cost-Effective

Arguably one of the biggest reasons to use animated videos for your business is that they are cost-effective.

This largely comes down to the fact that animated videos take fewer resources to make and are easy to update as your business grows.

Live-action videos often require many resources, from a camera crew to equipment. Animations, on the other hand, can be created in a studio by your selected animators.

Additionally, animations and text can be edited and updated when necessary fairly inexpensively. Alternatively, updating old live-action content is more challenging as it’s harder to maintain consistency, not to mention that these types of videos age more rapidly due to factors such as camera quality.

By making animated videos, then, you stand to make timeless content that can be watched for years to come and can be updated more conveniently, saving you a significant amount of time and money in the process.

Animated video production When you consider that ‘animation has been dubbed by 83% of marketing professionals as a medium that is rapidly growing in importance’, it’s not surprising that animation is becoming more popular amongst businesses.

2. They’re More Engaging

Another big reason to use animated videos for your business is that they’re more engaging.

People not only associate animated videos with entertainment, but animation can even evoke nostalgic memories of people’s childhoods, such as watching cartoons.

Sudies have shown nostalgia is a highly powerful emotion, as it represents a ‘yearning for the past’. The use of animation, then, has the potential to evoke emotion and tell a story that more people resonate with.

The higher engagement rate of animation is further emphasised by the fact that animated videos can result in a ‘20% higher click rate’ compared to their live-action counterparts.

By creating animation videos as a business, you can therefore create entertaining and informative content that your audience is more likely to remember.

3. They Boost Brand Awareness

Another reason to use animated videos for business is that they help to boost brand awareness.

We’ve already mentioned that animated videos are more engaging, but research has shown that animation also can positively impact brand awareness as ‘people recognise images and remember them better than text’.

This is especially true when it comes to creating animated mascots. For instance, Tony the Tiger is a mascot that has become synonymous with the brand Kellogg’s and their cereal Frosties.

As such, the higher memory retention associated with animation not only helps to expose your business to more people and build brand awareness, but also helps with brand authority, allowing you to become a bigger name.

By harnessing the power of animations as a business, then, people are more likely to remember and recognise your brand.

Animated videos Studies have shown nostalgia is a highly powerful emotion, as it represents a ‘yearning for the past’. The use of animation, then, has the potential to evoke emotion and tell a story that more people resonate with.

4. They’re Highly Customisable

Last but not least, a big reason to use animated videos for your business is that they are highly customisable.

The most effective way to resonate with your audience is to ensure your animation style is in line with your target audience.

In addition to this, each animation can include factors such as animated characters, graphics, and your brand’s colours to name a few examples, to help ensure consistency is maintained across the board.

If you’re unsure of where to get started, hiring a professional animated production company in London is a good place to get started.

At Buffoon Media, our animators are well-versed in producing fully animated videos and adding animated elements alongside filmed footage for companies from all industries.

If you’re interested in making an animation for your business, or are interested in any of our video production services, get in touch with a member of our team today.

Animated videos At Buffoon Media, our animators are well-versed in producing fully animated videos and adding animated elements alongside filmed footage for companies from all industries.

We hope that this article has given you a better idea of the reasons why you should use animated videos for your business.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.

Written by Jemima Thomas for Buffoon Media.