The Benefits Of Making Aerial Videos For Businesses
Regardless of what industry you’re in, using professional aerial videography in your marketing strategy can help you to stand out amongst your competitors.
As ‘86% of businesses use video as a marketing tool’, it’s evident why you might want to produce something a little different for your business’ marketing campaign, or find a media production company to make a professional aerial video for you.
There are a variety of benefits associated with making a professional aerial video if you’re interested in having one produced for your business.
The benefits of making a professional aerial video for businesses include:
- They offer high quality footage
- They provide a unique perspective
- They’re affordable
- They grab the attention of your audience
1. They Offer High Quality Footage
The first benefit of making a professional aerial video for your business is that they offer high quality footage.
The quality of your video should never be overlooked, as the content you produce and publish is a representation of your brand as a business.
To put this into perspective, Brightcove found that as many as ‘62% of consumers are more likely to have a negative perception of a brand that published a poor quality video’, emphasising just how important quality is.
Professional aerial videos can capture impressive and stunning visuals of different events, help you showcase the service and products you offer, and provide insights into new locations.
In turn, this works to generate interest in your business. So whatever you’re promoting as a business, an aerial video can help you to do so with high quality footage that makes a positive impact on your brand image and authority.
2. They Provide A Unique Perspective
Another benefit of making a professional aerial video is that they provide a unique perspective.
The market is highly competitive and is already saturated with videos, but an aerial view-point can provide you with an edge.
When done well, professional aerial videos offer a cinematic experience for your target audience.
This comes down to the fact that aerial shots are not only stunning, but can also be incredibly captivating when the filmmaker uses a variety of different shots to keep a target audience engaged.
Whether you’re filming to generate interest before a business event, or simply want to give a behind the scenes look at one of your locations, professional aerial videos can help you to give your audience a new perspective on your brand and what you represent.
3. They’re Affordable
When you consider the quality of footage that you can achieve with a professional aerial video, it’s clear that they’re a very affordable option for businesses.
Gone are the days when aerial videos were reserved for big companies that could afford to hire a helicopter and a camera operator. Drones have made filming aerial videos much more accessible to a range of people and businesses.
If you don’t want to purchase your own drone to make an aerial video, then hiring a professional video production company is a good place to start.
At Buffoon Media, our experienced operators use a variety of carefully selected drones to capture both aerial photography and videography, and include the Inspire 2, Mavic 3 Cine, and the Mini 2 drones.
We also offer split payments over three months to help spread the cost of your video and cover projects up to £15,000. If you’ve got a project in mind, but aren’t sure how you can afford it, be sure to check out our payment plan.
4. They Grab The Attention Of Your Audience
Lastly, a huge benefit of investing in a professional aerial video is that it works to grab the attention of your audience.
Considering our attention span is dwindling in this modern age, the importance of captivating your audience within seconds is essential. In fact, according to Ad Age, ‘If you have not fully engaged your audience after the first 30 seconds, you’ve likely lost 33% of viewers’.
People respond to and are fascinated by beautiful visuals that contribute to the story you’re telling with your video.
Not only are they highly effective in grabbing the attention of your audience, but they’re also good at maintaining their interest when paired with informative information that keeps your audience engaged.
As such, using aerial videos to grab the attention of your audience, whilst also engaging them with what you want them to learn about your business, can be highly effective for your marketing efforts as a business.
We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.
Written by Jemima Thomas for Buffoon Media.