What Are The Advantages Of TV Advertisements?
Thinking of investing in advertising but are thinking of excluding a television campaign? Well, it is time to reconsider. TV advertising has various benefits that will greatly improve the marketing strategy for any business.
From pulling a large viewership to giving your business a personality, there are many benefits associated with TV advertisements.
TV advertisements have many advantages, including:
- Large viewership
- Long-form content
- Giving your business personality
- High credibility
- Boosting sales
- Cohesive marketing strategy
- Targeting specific local audiences
1. Large Viewership
Although many conceive the power of TV to be diminishing with the rise of social media, television still attracts a huge viewership.
Worldwide 665 million households have a TV set, with 27 million households in the UK alone owning a TV set, emphasising the reach of TV advertisements.
If your product is valuable to adults, then, TV adverts are a great way to share your message as many adults still favour TV over other forms of media. The larger your advertising budget, the more people you can target.
2. Long-Form Content
In comparison to typical social media advertising, TV advertising allows you to flesh out your advertorial message and the services mentioned. The audience can learn more about your product or service in more detail, allowing their intrigue to build.
Traditionally, this long-form content is said to stay with the viewer for longer, as the story being told is more memorable. This longevity will equate to a rise in sales and brand reputation.
3. Giving Your Business Personality
Think of the most iconic British TV advertising campaigns of the last decade, Compare the Market and Go Compare may spring to mind. These advertisements are catchy, have a clear message, and most importantly show the brand’s personality.
These businesses do not provide flashy products and yet think about how many people can recall their advertisement and then think of them first when they need similar services.
This is the power of TV advertisements, by creating a great TV personality for your business in a similar way, you will naturally attract more customers.
4. High Credibility
With the rise of social media advertising, the credibility of TV advertisements has only increased. As television has a long history and has time to establish itself as a trustworthy source, TV advertisements have always had a correlation with being credible.
This credibility is furthered when you consider that advertisement space is limited. It displays a level of authority and establishment within your market that consumers can trust.
5. Boosting Sales
Reports show that TV advertising can produce between 300 and 500% return on investment. The more people hear about your business from respected sources, the more likely they are to buy your product. Consumers feel closer to the brand message with long-form content.
This results in bringing in a variety of new customers which will generate higher profits and sales. Why not invest in TV advertising?
6. Cohesive Marketing Strategy
A successful TV advertising campaign can tie together your entire marketing strategy perfectly as the longer form content can provide structure to the shorter pieces featured on social media or on the radio.
Creating a cohesive storyline for your marketing strategy displays an understanding of your brand to your consumer and allows you to build your brand’s personality and reputation.
TV advertisements do not have to be expensive. You do not need to get prime time spots or football halftime advertising slots to succeed with your TV advertisement.
TV advertisements can be relatively cheap to film when you choose an experienced company. Here at Buffoon Media, we work to keep costs affordable so small businesses can make it onto the small screen too. Creating fully animated or filmed TV adverts is a speciality of ours – if you have any questions regarding TV advertisements feel free to contact us.
8. Targeting Specific Local Audiences
Booking advertisement slots that will target your local audiences will help to attract the right customers to your business. It is of little use to you to purchase a national advertising campaign when your businesses’ services are only available in the Greater Manchester area, for example.
This is the most cost-effective approach to TV advertisement, as you can target specific customers by household composition, postcode, and age.
We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.
Written by Luthien for Buffoon Media.