What Is Corporate Video Production?

The number of digital video viewers is increasing worldwide, having reached 3.5 billion in 2023. With this in mind, more and more businesses are turning to corporate video production to engage more viewers, but what is corporate video production?

In short, corporate video production involves businesses creating video content.

Corporate videos differ from traditional advertising as they don’t have to be designed to increase product sales. They may be used for internal needs, like training videos, or external marketing, like brand videos.

What Is Corporate Video Production?

Corporate videos vary depending on their purpose, but essentially, they are videos made by organisations to share details about their values, products, or principles.

Corporate videos are usually made to either market the company brand, or support internal operations within a business.

These videos can help employees and customers form a stronger relationship between them and the business brand. Corporate videos help businesses better explain their goals and culture than average leaflets or brochures.

Corporate video production involves the stages of shooting corporate videos, from beginning to end.

The video production process includes:

  • Pre-Production: The planning stage which consists of the video idea, script, timeline, and budget.
  • Production: Creating the actual video, where a director, videographer, camera operator, lighting technician, and additional support personnel capture well-made audio and video.
  • Post Production: Editing the video into a professional end product. This may involve adding voiceovers, arranging footage audio mixing and colour correcting.

Corporate video production is usually handled by an organisation’s in-house videographer team, or a professional video production company.

Corporate videos are usually made to either market the company brand, or support internal operations within a business. Corporate video production involves stages of shooting corporate videos, from beginning to end.

Corporate Video Production Advantages

Here are some of the advantages of corporate video production.

1. Audiences Prefer Video

Video is a great method of giving people information in a direct, personal way. Clients often hear about their favourite businesses from videos, with 85% of Millennials saying they’ve made purchases after watching marketing videos.

Videos receive more engagement compared to images and text, while video viewers retain 95% of a message compared to when reading copy. If you want people to remember what you have to say, video content can help you do so.

Video is a great method of giving people information in a direct manner. Videos receive more engagement compared to images and text, while video viewers retain 95% of a message compared to when reading copy.

2. Search Engine Optimization Favors Video

Videos can be educational, which makes them valuable to video viewers. Search engines always rank more valuable content higher in search results. As videos regularly deliver useful information, video content tends to rank well on Google pages.

This may be because watching videos increases the time spent viewing a website, but as long as a video is useful and optimised with valuable keywords, it can reward a company’s SEO efforts.

Search engines always rank more valuable content higher in search results. As videos regularly deliver useful information, video content tends to rank well on Google pages.

3. Reinforces Brand Identity

Corporate videos can help organisations reinforce their values and brand identity. These videos let organisations form a constant visual presence. Branding is key here, as you can add your company’s logo, colour palette, and slogan to your corporate videos.

In addition to brand identity, someone viewing a corporate video is better equipped to understand a company’s culture, level of customer service, and type of products through visual information. \

Corporate videos allow organisations to form a constant visual presence. Branding is key here, as you a company can add their logo, colour palette, and slogan to their corporate videos.

Common Types of Corporate Videos

Here are some common examples of corporate videos that businesses use.

1. Brand Videos

Brand videos are incredibly important in video marketing. These videos display an organisation’s vision, goals, and principles.

Brand videos aren’t responsible for selling products. Instead, they aim to tell their brand identity story, creating a connection with a target audience.

People might forget about a brand if they hear or read about it, but watching a video can people remember more about a company’s story.

Origin branding stories are a good example, as they use emotional storytelling techiniques within their content, drawing an audience towards a brand.

2. Event Videos

Event videography is an area of video production where videographers document social events on video. Event videos can capture corporate events on video as well, making them a great fool for businesses.

Corporate event videos can highlight a work event’s highlights and show an audience what’s to come in the following year. Businesses can also use parts of an event video for future marketing materials and internal communication content.

3. Service/Product Demo Videos

Demo videos are ideal when a company releases a new product or wants to promote a current service. These videos use live-action demonstrations, animation, or live-streaming events to show a product’s features and advantages.

Demo videos are important in product launches as they allow potential clients to engage with an item. Product demo videos don’t just show a particular product, they have a call-to-action which leads their audience to the next phase.

Depending on the company’s goals, this might be visiting their website, sharing their content, or buying the item itself.

4. Training Videos

Corporate training videos are video content examples that are used internally within a business. These videos give new employees an extensive introduction to business culture, staff expectations, and company operations.

High quality training videos look a lot better compared to manuals with long blocks of text. Visual content is a lot easier to follow, which improves the learning experience for new hires.

At Buffoon Media, we can help you with your corporate training video needs. Whether you want to film a live training session or talk to a camera with a guided auto-cue, our video production crew are skilled in several training video styles.

To find out more about our training video production, give us a call at 03332420879 or send us an email at contact@buffoon.media.

The Corporate Video Production Process

Creating video content is an extensive job, so here’s a guide to help with the corporate video production process.

1. Set Out Goals and Target Customers

Corporate video production begins with identifying the objectives of your video. Is your company aiming to deliver training, share its culture, or increase brand awareness? This will help you work out what type of video you want to make.

After you’ve laid out your goals, think about who your model clients are. Are there any particular industries or job roles you want to target?

For instance, if you want your video to sway brand perception, your target would be current clients who purchase your services or products.

After you’ve laid out your goals, think about who your model clients are. Are there any particular industries or job roles you want to target?

2. Scripting and Storyboarding

This involves creating a script that gives viewers your brand’s message. Your script should be reflect your company’s voice and be optimized for your target audience.

Once you’ve made a script, you’ll need a storyboard that corresponds to the text. This involves sketching out objects and characters within your script. You can do this with a pencil and paper or electronically with digital art software.

Your storyboard should involve your subjects, character movement, visual backgrounds, camera movements, and types of camera shots. Make sure that you number your shots to understand the storyboard’s flow.

Once you’ve made a script, you’ll need a storyboard that corresponds to the text. Your storyboard should involve your subjects, character movement, visual backgrounds, camera movements, and types of camera shots.

3. Filming

The filming stage doesn’t just involve capturing footage! Filming best practices also include directing characters, setting up lighting, laying out scene composition, and obtaining any necessary sounds.

For instance, training videos might involve a higher-up employee outlining a certain job, then adding visual graphics to help clarify particular areas.

It’s best to keep the camera rolling to record lots of footage. You may switch the camera off after a scene finishes, but you might miss out on key footage. It’s better to edit out extra video in post-production, but it’s harder to re-record a scene that was missed.

The filming stage doesn’t just involve capturing footage! Filming best practices also include directing characters, setting up lighting, laying out scene composition, and obtaining any necessary sounds.

4. Refining and Editing

The video editing stage polishes the footage into a suitable final product. This involves joining footage, adding voiceovers or music, or adding graphics like brand logos or colours.

The final cut should match the storyboard, but should allow for additional changes. For example, you may want to swap video clips around to engage your clients sooner, or leave out scenes that weren’t as effective.

The video editing stage polishes the footage into a suitable final product. This involves joining footage, adding voiceovers or music, or adding graphics like brand logos or colours.

How We Can Help

At Buffoon Media, we have years of experience in creating a variety of corporate videos.

Whether you need employee training videos or want to capture a future business event, our video production team will guide you through the corporate video production process.

We also offer split payments over 12 months to help spread the cost.

Get in touch with a member of our team to learn more, or for regular updates, check out our social media on Facebook, X, and Instagram.

There we go! We hope that this post answers what is corporate video production and gives you an insight into different types of corporate videos.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live-streaming content across the globe.

Learn more about the other services we provide on our website, or check out our video production blog page for more tips.