What Makes A Good Training Video?

The majority of businesses are opting to use training videos to train their employees. In fact, ‘74% of trainers said that they use video learning as part of their training delivery’.

Creating training videos not only allows you to save time as a business but can also help to save a significant amount of money by creating useful resources for both your staff and customers.

There are various factors that go into a good training video. Tips to ensure you create a good training video include:

Keeping your training video short
Breaking it up into segments
Making it interactive
Adding text, subtitles and captions

1. Keeping Your Training Video Short

The first tip to making a good training video is to keep it as short as possible.

While you might have a lot of information you need to get across to your employees or customers in the video, you don’t want to risk losing your target audience’s attention.

As such, generally speaking, training videos should be shorter than 20 minutes long, with videos ‘between 3-6 minutes’ resulting in higher engagement.

Bearing this in mind, you’ll need to try to keep your video as concise as you can without missing out on any important information.

Striking the balance between creating an informative video and keeping your video concise is essential, as distracted employees won’t gain as much from your training video as attentive ones.

2. Breaking It Up Into Segments

As well as keeping your training videos short, another tip to bear in mind is to break it up into segments.

As the average engagement time for video is around ‘3 minutes’, it’s a sensible idea to break up your video into bite-sized segments that your audience can easily click through.

Breaking a training video up into segments helps to make the information it contains digestible, in turn helping to retain people’s interest and attention.

This will help to maximise the chance of your training video being effective, and ensure that your target audience leave having learned what you wanted them to learn.

Aside from this, segmenting your videos also makes it easier for your audience to navigate and helps them to revisit specific parts that they might need clarification on.

Training videos should be shorter than 20 minutes long, with videos ‘between 3-6 minutes’ resulting in higher engagement.

3. Making It Interactive

The next tip to bear in mind when creating a good training video is to make it interactive for your target audience. There are many ways to do this, such as including quiz questions.

By making your video interactive, you’re getting your audience involved and asking them to put what they’ve learned into practice, thus making it more memorable. The importance of this is emphasised by the fact that the ‘more information is practised, the better the recall’.

If you’re unsure on how to create a good training video, then hiring a professional video production company is a good place to start. Whether you’re looking to film in a studio with auto-cue, create an animation, or want to take a combination of approaches to create your training video, Buffoon Media can help.

Our team are experts in helping businesses create an array of professional videos, and can help you to create an effective training video. We can also diversify your skill set through our many media production training courses.

If you’re interested in making a professional training video, it’s worth knowing that we also offer a payment plan to help you cover the cost of your project.

As the average engagement time for video is around ‘3 minutes’, it’s a sensible idea to break up your video into bite-sized segments that your audience can easily click through.

4. Adding Text, Subtitles & Captions

Last, but not least, you should consider adding text, subtitles, and closed captions to your business’ training video.

Concise and relevant text can be incredibly informative for your audience and can ultimately help to bolster your video’s message.

You don’t want to add large chunks of information that overwhelm your audience or distract from the training video’s message. Adding bite-sized pieces of text aids clarity.

In addition to this, adding subtitles and closed captions to your training video also makes it more accessible for a range of audiences. This is highlighted by a study that found that ‘90% of [students] found closed captions moderately helpful for comprehension and learning’.

Accessibility to your video is essential, particularly for individuals with hearing disabilities, as well as people who aren’t first language English speakers.

By including text, subtitles, and captions in your training video, then, you not only make your video more accessible, but can also help to boost engagement and create a lasting message that both employees and customers remember.

By making your video interactive, you get your audience involved and ask them to put what they’ve learned into practice, making it more memorable.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.

Written by Jemima Thomas for Buffoon Media.