What Makes A Good TV Advertisement?

TV advertisements still remain the most trusted form of advertisement, and are most likely to ‘make consumers laugh, move them to tears or trigger emotion’.

Small businesses are waking up to the fact that TV advertisements aren’t just for big brands. When you consider that brands that ‘increase their TV ad spending by 22% saw their unique visitors increase by 24%’, it’s easy to see why TV advertising is so popular for businesses of all sizes.

If you’ve never created a TV advertisement before, you might be wondering what makes a good TV advertisement.

There are various factors that go into making a good TV advertisement. These include, but are not limited to:

1. Hiring a media production company
2. Compiling collaborative ideas and telling a story
3. Writing and sticking to the script
4. Including a call-to-action

1. Hiring A Media Production Company

When it comes to planning a TV advertisement, hiring a media production company is important.

Considering that TV advertising ‘accounts for 37% of the average media consumption of British residents and it constitutes 95% of all actively watched video advertisements’, making an impact is crucial, so leaving it to the professionals is advised.

When looking for a professional media production company, be sure to do your research by looking at reviews and the company’s portfolio of past TV advertisements. This will help you to establish whether they can create the kind of TV advertisement that you have in mind.

At Buffoon Media, we believe that TV advert production isn’t just for large companies. With our affordable TV advertising production service, we can help you to create the perfect TV advertisement, with prices starting from £2000 to £5000.

Our service includes concept development, voice-over, production, music, delivery alongside a targeted Sky AdSmart campaign. If you’re interested in creating a TV advertisement with us, be sure to get in touch today.

When you consider that brands that ‘increase their TV ad spending by 22% saw their unique visitors increase by 24%’, it’s easy to see why TV advertising is so popular for businesses of all sizes.

2. Compiling Collaborative Ideas & Telling A Story

Another factor that goes into making a good TV advertisement is compiling collaborative ideas and ensuring that you tell a story.

Collaborating with the media production company that you hire is essential to ensure you get your ideas across and for them to understand your concept from start to finish. This can also be helpful to bounce ideas off the professionals.

Telling a story with your ad is also essential. In fact, a remarkable ‘92% of consumers want advertisements to tell a story’, emphasising just how important this is for people to connect with your TV advertisement.

As such, you will need to come up with a story that people can relate to, as this will not only capture and engage people’s attention, but will also be what they take away from your TV ad.

Ask yourself, what kind of characters do you want in your TV advert? How do they inform the story? What’s important to remember is the best and most memorable television advertisements tell a story and pull on your heart strings, so don’t be afraid to get creative.

3. Writing & Sticking To The Script

Another key element of making good television advertisements is writing and sticking to the script.

Before you can begin filming your TV advertisement, it’s essential to write a script that fits the tone and story of the advert. If you don’t have any experience of this, be sure to work with your chosen media production team on this.

It’s important to remember that you only have around 30 seconds in a standard TV advertisement, and this isn’t long to make a lasting impression, so make each second count.

You can also draw inspiration from other ads that you’ve previously seen and resonated with, making sure to add your own spin to your characters and story.

It’s also essential to think about your target audience when writing the script, as this is who you’re creating the ad for.

Writing and sticking to the script with these points in mind, then, will ensure that the story is cohesive, and that you don’t miss any beats when creating your TV advertisement.

A remarkable ‘92% of consumers want advertisements to tell a story’, emphasising just how important this is for people to connect with your TV advertisement.

4. Including A Call-To-Action

Last, but by no means least, when creating a good television advertisement, it’s important to include a call-to-action.

A custom call-to-action instructs viewers to carry out what you’re encouraging them to do, and is a great way to get the most out of your television advertisement.

Ask yourself what you would like your audience to carry out after they have watched the advertisement. For instance, perhaps you’d like them to use a discount code for a limited time. Be sure to discuss your goals of the advertisement with your media production company.

That said, whatever the call-to-action is, make sure that it’s clear to your audience. Coming up with a custom call-to-action specifically for your TV ad also helps you to establish how effective your advertisement has been, as you’ll know exactly where the traffic is coming from.

This can inform future ads, and help you to make the necessary adjustments by measuring how well your TV advertisement performed.

A custom call-to-action instructs viewers exactly what they need to do next, and is a great way to get the most out of your television advertisement.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.

Written by Jemima Thomas for Buffoon Media.