What To Look For In Animation Video Production Companies
Incorporating animation videos into your marketing strategy as a business can be incredibly effective, as animations are known to boost conversion rates. In fact, users are ‘100% more likely to spend more time on your website if it includes video content’.
This is predominantly because animation can be better for gaining and retaining attention. In fact, as many of us watch cartoons when we’re younger, animated video is a medium we immediately recognise as entertainment.
If you’ve got an idea for an animated video for your business, an animation video production company can help bring your vision to life.
There are a variety of different characteristics you should look for in an animation video production company. When choosing an animation video production company, you should look for:
- The quality of their portfolio
- The time-frame for production
- Payment plans
1. The Quality Of Their Portfolio
When looking for an animation production company, you will first need to look at the quality of their portfolio.
High quality animations are excellent for marketing in that they engage and stir the target audience’s emotions in a way that live action simply can’t replicate. Many companies will display the brands who have trusted them to carry out their work on their website in a portfolio.
It’s essential to carry out research on the quality of a company’s portfolio, as reviews and testimonials speak for themselves and provide you with the assurance that a company can achieve the results you’re looking for.
That said, if you can’t find a portfolio or any testimonials on their website, then it’s a good idea to ask for samples of their work as well as check online reviews to prove that they are capable of carrying out the task at hand to a high standard.
If you can’t find this information, and they don’t provide samples or evidence of their portfolio and experience upon request, then this should generally be considered as a red flag.
Next, you will need to look at what it’ll cost your business to use a particular animation video production company.
The cost of hiring an animated video production company is essential to research, as you want to find something that you can make work for your finances.
The good news is that animated videos can be cheaper and quicker to produce than live-action videos, though you need to invest in a quality video production company to ensure you’re getting quality results.
Be sure to do your research and to cross reference a few different companies to find the best price for you. If in doubt, be sure to contact the company in question for more details on cost.
It’s worth noting that if you cut corners when it comes to hiring an animation video production company, then this can be reflected in the quality of your animation.
3. The Time-Frame For Production
When looking for the right animation video production company, you will also need to consider the time-frame for the production. This is particularly important for time-sensitive projects that require a quick turnaround.
On average, ‘animated videos can take anywhere between 3 and 7 weeks to create’, though this does depend on the complexity of the project in question.
That said, you will need to work out your time-frame and contact an animation video production company to find out their capacity and whether your time-frame suits theirs.
This will ensure that they’re not only suitable to do the job, but you’re also able to achieve your targets with their help.
4. Payment Plans
Lastly, if your budget is limited, it’s a good idea to look at the sort of payment plans that an animation video production company offers.
High quality animations can be an expensive investment depending on the company you go for. As such, you will need to establish a budget and research how flexible companies are in terms of payment plans.
Payment plans can help to ensure that you’re opting for an affordable, yet high quality animation production company that is within your budget.
At Buffoon Media, we offer split payments to help you to spread the cost of making your animation video, making it all the more accessible for smaller companies with the help of iwoca Pay Later.
With iowaca Pay Later, you have the option of spreading the cost of productions up to £15,000.
In addition to this, it allows you to spread the cost of your production invoice up to 90 days, which is split into 3 equal monthly payments that are entirely interest free.
This allows you to invest in a high quality 2D or 3D animation video at an affordable price.
We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.
Written by Jemima Thomas for Buffoon Media.