Why Are Promotional Videos Important?
A promotional video is a form of content that’s created with the purpose of promoting a business’s service, products, or even events.
A good promotional video should strike the right balance between being informative and educational whilst also delivering a long-lasting message you’d like your audience to receive.
If you’re a business owner, you might be wondering why promotional videos matter and why you should be investing in them.
Promotional videos are important for a range of different reasons. These reasons include:
- They provide an engaging way to sell
- They promote brand awareness
- The demand for video content is growing exponentially
- They’re highly shareable
- They’re concise yet effective
1. They Provide An Engaging Way To Sell
Promotional videos are important in that they provide an engaging way for brands to sell their products, services, or events.
Video is more engaging than imagery and text, supported by the fact that ‘74% of marketers think video has a greater ROI than static imagery’ such as photos and infographics.
This is predominately down to the fact that videos are not only great for grabbing people’s attention, but they also work to convey a strong, memorable message in a shorter amount of time when compared to reading large blocks of text.
So, whether you’re promoting a specific product or event, your target audience will finish your promotional video having learned about your brand with minimal effort on their part.
2. They Promote Brand Awareness
Another reason why promotional videos are important is because they promote brand awareness.
Building brand awareness is crucial to building trust and making your brand widely recognisable to the public, and is especially important when you’re just starting out.
Considering promotional videos are geared towards highlighting your services and products in a fun, creative way whilst integrating your branding throughout, they can have a lasting impact in terms of making your brand memorable.
As such, promotional videos can act as a crucial vehicle for reaching a wider audience whilst also acquiring new customers through brand awareness and authority.
3. The Demand For Video Content Is Growing Exponentially
Another reason why promotional videos are important is because the demand for video as a whole is growing exponentially.
In fact, ‘more than nine out of 10 people report wanting to see more videos from brands in 2023’, emphasising the increasing demand for video whilst highlighting the abundant potential associated with promotional video.
When you pair this with the fact that Google rewards websites that include videos within their content, and ‘having a video on a landing page makes it 53% more likely to show up on page 1’, you can see why promotional videos are an important sales tool.
As the demand for video increases, then, audiences are more likely to react positively and engage with well-executed promotional videos.
4. They’re Highly Shareable
A large reason why promotional videos are important is because they’re highly shareable.
Promotional videos can be shared over a wider range of digital platforms, from Instagram to LinkedIn to online magazines that receive a high volume of traffic every single day.
In this modern world, creating a video that evokes an emotional reaction is the key to having it reshared, and as a medium, it’s clear video reigns superior when you consider that ‘social video generates 1200% more shares than text and image content combined’.
At Buffoon Media, we believe that when done well, a promotional video can be one of the most powerful selling tools.
Our promotional video service takes you through the whole process, from initial concept development to uploading your finished promotional video online.
If you’re interested in creating a promotional video for your business, don’t hesitate to get in touch with the team today.
5. They’re Concise Yet Effective
Last, but not least, promotional videos are important because they’re concise yet incredibly effective.
Generally speaking, promotional videos shouldn’t last over 90 seconds. That said, the fact that they’re this short means you’re forced to be concise and only include easily digestible and relevant information.
In turn, this allows people to quickly process and retain information more than if they were to passively read up on your brand.
We hope that this article has provided you with an established understanding of why promotional videos are important.
We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live-streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.
Written by Jemima Thomas for Buffoon Media.