Why Hire a Video Production Company?
There are many reasons why businesses might choose to hire a video production company – they are cost effective, they will save you time and you are guaranteed a high-quality, professional video at the end of it. And with the rise in popularity of video content, video production companies are becoming more and more in demand.
But before we look at the reasons why you should hire a video production company, let’s ensure we fully understand what they do exactly.
What Does a Video Production Company Do?
To put it simply, a video production company creates high-quality videos for a variety of purposes, such as documentaries, tv adverts, social media videos, workplace training videos and animation videos, just to name a few. The video production company is usually involved in all aspects of video making: the planning, filming/production, editing and distribution! They will work closely with their clients to ensure that the final video meets their needs and goals.
Here are 5 reasons why you should hire a video production company:
- They will save you time and money in the long run
- They are guaranteed to produce high quality, professional videos
- They can offer creative direction, new insights & ideas
- They will have Industry knowledge
1.They Will Save You Time and Money in the Long Run
First and foremost, if you decide to create your own video in-house, it might end up costing you a lot of money. This is because, in order to create a high-quality video, you will need to invest in the necessary equipment and tools, such as cameras, lighting, software for editing etc., which can be pretty expensive when all added up. You might also need to hire professionals for a specific job, which will increase the overall cost of video production significantly. If you hire a video production company, you don’t have to worry about anything as they will organise and provide everything for you.
In addition to saving you money, hiring a video production company will also save you lots of valuable time as they will handle everything from start to finish. Planning and pre-production are essential parts of creating a high-quality video, but they can be super time-consuming, especially if you are not experienced in video production. Likewise, filming and editing a video can take up a lot of time, especially if you have multiple locations, complex shots to shoot or you’re not confident doing the job.
At Buffoon Media, we will manage all stages of the filming process for you, ensuring that everything is captured effectively and efficiently, allowing you to focus on running your business without the stress of video production.
2. They Are Guaranteed To Produce High Quality, Professional Videos
Another key benefit of hiring a video production company is that they have the expertise, experience, and equipment necessary to produce high-quality videos that look and sound professional. They know what works well and what doesn’t, and will use their top of the range equipment to capture your message in a compelling and visually appealing way.
Also, many people underestimate how much work goes into the post-production side of the video journey. You have to look through all the captured footage and take out any clips that aren’t needed. With the footage that gets used you’ll then have to match the audio with the video. Video editors will have lots of experience doing this and will know how to make the footage fit with the sound, making sure the transitions between different clips are smooth.
This is a very skillful (and time consuming) process, which, if not done correctly, can make the video look cheap and of poor quality. This is why it’s best to leave it to a professional unless you know you have the skillset and time to do so.
When hiring a video production company to produce media for your business, you’re hiring a team who will have had years of experience under their belt, and there will be different people within the team with different areas of expertise. This means your video will be in the best possible hands to produce quality, professional content.
3. They Can Offer Creative Direction, New Insights & Ideas
Video production is a complex process, especially if you’re someone with little experience. Video production companies however can offer creative direction and input to help you tell your story in the most effective way possible. They will understand exactly what you want and can help you create a concept that resonates with your target audience and aligns with your brand.
Plus, they will look at things from an outsider’s perspective, which you won’t benefit from if creating videos in-house. This outside insight will allow the production company to see things that you might not even realise in your day-to-day, and can easily pinpoint your strengths and capitalise on them.
Video production companies will use their skills and expertise to bring in new ideas and captivate your story best.
This brings us nicely onto our last and final point…
4. They Will Have Industry Knowledge
Last but certainly not least, video production companies will have a vast amount of industry knowledge from experience and staying up to date on the latest industry trends, best practices and technology. They can use this knowledge to best advise you on the most effective approaches for your specific video and offer recommendations to improve your video content strategy.
We’re Buffoon Media: a bilingual video production company based in London and Port Talbot, producing and live streaming content across the globe. Learn more about our podcast production services, as well as the other services we provide on our website.
Written by Kate Jones for Buffoon Media.