Why Your Marketing Strategy Needs A 360 Degree Virtual Tour

Virtual tours are well-known and are set to become even more popular. The worldwide virtual tour market is expected to reach $17.88 billion by 2035, a huge increase from its $0.96 billion worth in 2023.

This arises from a few factors, most notably the need for immersive, remote experiences. A 360 degree virtual tour gives potential clients an interactive way to explore a place, all without physically being in that location.

Websites using virtual tours received 5-10 times longer views compared to sites that didn’t use them, while customers between 18 and 34 are 130% more likely to make reservations if they can access a virtual tour.

With this in mind, virtual tours can help businesses achieve performance goals by improving their marketing strategy.

We’ll cover more about virtual tour marketing and how a 360 degree virtual tour can help your marketing strategy below.

What Is A 360 Degree Virtual Tour?

A 360 degree virtual tour is a full 360-degree view of a tangible space. The person using the software can view the property as though they were there, without needing to walk into the location itself.

As a virtual tour provides a 360-degree view, users can look below, above, to the left, to the right, and all around the space. They can also zoom into and out of any features of interest, without losing picture quality in the process.

Virtual tours are ideal for businesses that want to attract customers to physical locations, like restaurants, tourist attractions, or real estate properties.

A 360 degree virtual tour gives potential clients an understanding of what their experience might be like within a particular space. This can increase the chances of successful purchases or reservations.

As a virtual tour provides a 360-degree view, users can look below, above, to the left, to the right, and all around the space. This is ideal for businesses that want to attract customers to physical locations, like restaurants, tourist attractions, or real estate properties.

A 30 degree virtual tour camera taking an interactive picture of a church.

As a virtual tour provides a 360-degree view, users can look below, above, to the left, to the right, and all around the space. This is ideal for businesses that want to attract customers to physical locations, like restaurants, tourist attractions, or real estate properties.

How Virtual Tour Marketing Helps Your Business

Here are some reasons why a 360 degree virtual tour can help your business’s marketing strategy.

1. Improving Brand Visibility

Improving brand visibility is often a key marketing goal for many businesses. This involves ensuring your target market knows who your brand is. Visual content can help you achieve this goal, in particular, a 360 degree virtual tour.

Virtual tour experiences are engaging as your target audience can occupy themselves within your business’ space. The tour helps people understand what your brand is and what it stands for more compared to a traditional picture.

Virtual tours also allow you to market your services to a wider audience. Anyone with an internet connection can view your content, improving your brand visibility to potential customers around the world.

Virtual tour experiences are engaging as your target audience can occupy themselves within your business’ space. The tour helps people understand what your brand is and what it stands for more compared to a traditional picture.

'The Power of Brand' written on paper.

Virtual tour experiences are engaging as your target audience can occupy themselves within your business’ space. The tour helps people understand what your brand is and what it stands for more compared to a traditional picture.

2. Influence Brand Reputation

A brand is what your audience understands about your business. Tactical branding can help influence these observations, affecting brand reputation as a result. If the brand you intend to portray matches your perceived brand, you have a greater chance of increasing audience engagement, sales, and trust.

A 360 degree virtual tour can help influence brand reputation to create the brand you want to build. You can use virtual tour marketing to amend misunderstandings or prove any perceptions about a business brand.

For instance, a virtual tour can help educational institutions show their campus spaces to potential students.

If the institution is based in a city, prospective students might have preconceptions about a lack of green space on campus. The institution can use a 360 degree virtual tour to show its green spaces online, changing its reputation and gaining more prospective students in the process.

A desktop screen with a bar graph and pie chart displayed, indicating improved brand reputation. This is an advantage of a 360 degree virtual tour.

A 360 degree virtual tour can help influence brand reputation to create the brand you want to build. You can use virtual tour marketing to amend misunderstandings or prove any perceptions about a business brand.

3. Increasing Audience Engagement and Revenue

Audience engagement is important as it ensures businesses have the space to show that their service or product is good for their audience. Virtual tour marketing is great for increasing audience engagement.

Unlike stationary pictures, a 360 degree virtual tour is by nature, interactive. Rather than remaining passive, website viewers become active, exploring the 360 room at their own pace.

Though marketing strategies aim to increase brand awareness among a target audience, the also need to increase revenue to be considered successful. Virtual tour marketing can help by improving audience connection with your brand.

A 360 degree virtual tour helps brands tell their story through an interactive experience. Viewers who use the virtual tour will feel more familiar with your space, connecting with your brand as a result.

Creating a community feel in this way ensures the choice to turn into a customer feels natural, needing less persuasion overall.

Though marketing strategies aim to increase brand awareness, they need to increase revenue to be considered successful. Virtual tour marketing can do this by improving audience connection with your brand.

A bar chart with an arrow leading upwards to indicate increasing revenue.

Though marketing strategies aim to increase brand awareness, they need to increase revenue to be considered successful. Virtual tour marketing can do this by improving audience connection with your brand.

4. Improve Customer Satisfaction and Loyalty

Virtual tour marketing doesn’t have to focus on potential clients, as your present audience can benefit too. A 360 degree virtual tour can help improve client loyalty, such as:

  • Giving customers opportunities to provide feedback on the physical space and virtual tour experience.
  • Using exclusive virtual tours to give top customers access to premier spaces.
  • Educating clients with new facts throughout the virtual tour, like the benefits of a service.

Virtual tours give clients a way to engage with your business, besides solely purchasing your services. This helps customers remember your brand, which helps improve the likelihood of sales in the future.

Virtual tour marketing doesn’t have to focus on potential clients, as your present audience can benefit too. Virtual tours give your clients a way to engage with your business, besides solely purchasing your services.

Three faces, one smiling, one neutral, one sad to indicate customer satisfaction levels.

Virtual tour marketing doesn’t have to focus on potential clients, as your present audience can benefit too. Virtual tours give your clients a way to engage with your business, besides solely purchasing your services.

Things To Look For In A 360 Degree Virtual Tour

Virtual tours can be amazing for your business prospects, but it can be difficult to find a provider that delivers high-quality results.

If you can look at a virtual tour company’s sample work, take the time to look out for the following:

  • Are there any over-exposed areas? Are the windows fuzzy, distorted, or dazzlingly bright, or can you see through the windows as you would normally?
  • Is the picture quality clean and sharp, or pixelated and blurry?
  • Look out for stitching mistakes. These are areas where photos from the virtual tour don’t align correctly.

At Buffoon Media, we are skilled in all areas of virtual tour production. Our 360 degree virtual tour services only use quality images that are expertly stitched together. The result is a high-definition, interactive, 360-degree photo that’s responsive on all screen devices.

To find out more about our virtual tour services and check out examples of our work, check out our website, or get in touch with us to discuss your virtual tour production needs in more detail.

There we have it! We hope this post showed you how a 360 degree virtual tour can help your business’ marketing strategy.

We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live-streaming content across the globe.

Discover more about our virtual tour services and the other services we provide on our website. For more tips, check out our video production blog page or our socials on Facebook, X, or Instagram.