The Benefits of Animation in Video Advertising
More and more time is being spent watching videos online than ever before, and there’s a reason for this. People love visual content as they can process visuals 60,000 times faster than written text, especially when the image is moving.
Interestingly, animated video content in particular grabs the attention of viewers in less than 1/10th of a second. Pretty quick, right?
Keep reading to discover our top 5 reasons why businesses, like yours, should use animation in their video advertising. But first, what is video animation and what are the different types?
What Is Video Animation?
Video animation is the process of creating moving images or sequences of images to simulate motion, and can be used across a wide range of industries, including advertising, entertainment, law and education to convey information, tell stories, and engage audiences.
Animation can come in many forms, most commonly 2D & 3D. 2D animation is the more traditional type of animation which involves creating frames by hand, either on paper or digitally. 3D animation however involves creating three-dimensional objects and characters in a digital environment, and is most commonly used in films, video games, and advertisements to achieve realistic visuals.
At Buffoon Media, our animation experts are highly experienced in producing fully animated videos and adding animated elements alongside filmed footage for companies from all industries. Check out some of our past animation work here.
What Are the Benefits of Animation in Video Advertising?
5 benefits of using animation in video advertising include:
- It appeals to a wide audience demographic
- Easy storytelling
- Emotional appeal
- Easy editing
1. It Appeals to a Wide Audience Demographic
One of the best reasons why brands like yours should be using animation in your video advertising is that it’s a versatile tool for reaching a wide audience. With its creative, fun and engaging look, animated videos can appeal to adults as well as children. This is especially great if your audience covers a wide demographic.
Animation can also cut through language barriers since it relies on visuals rather than spoken or written words in a specific language. This is fantastic for brands with customers all over the world as it makes it easier for them to create content that resonates with diverse international audiences.
2. Easy Storytelling
Another great benefit of using animation in your video is that it can easily tell a story, even if the information is complex.
Instead of portraying information across large pieces of text, advertisers can use characters, scenarios and simplified graphics to build engaging narratives and convey messages clearly. This allows you to tell your audience hard to understand information in a more straightforward format.
Animation will also make the content much more memorable to viewers (especially if they connect with the video emotionally), and therefore encourage them to learn more about what your business offers.
Animated videos can also portray dynamic and fantastical scenes that may otherwise be tricky or impossible to achieve with live-action footage. Using animation in video therefore opens up new possibilities for storytelling and captivates the audience with visually stimulating content.
If you’ve got an idea for an animated video for your business, an animation video production company can help bring your vision to life.
Some of the things to look for in an animation video production company include the quality of their portfolio, cost, the time-frame for production and payment plans. For example, at Buffoon Media, we offer split payments to help you to spread the cost of making your animation video, making it all the more accessible for smaller companies with the help of Iwoca Pay Later.
3. Emotional Appeal
Animation in video advertising can be highly effective in evoking emotional responses from viewers. Leveraging human emotions, whether it be sadness, happiness or excitement, is a powerful marketing tool, with a recent study finding that ads with higher-than-average emotional responses generate 23% of sales spikes.
One memorable emotion that’s widely used in animated video ads is humour. Animated ads have the flexibility to incorporate humour through exaggerated movements, quirky characters, and playful scenarios, which can create a positive emotional association with the brand.
4. Easy Editing
Another benefit of using animation is that content can be easily edited and updated without reshoots.
In this digital age, it’s super important that brands adapt to changes, show they’re relevant and meet the changing needs of customers, especially when operating in an industry that’s constantly evolving, such as tech.
It’s therefore crucial that you update your marketing content and messaging to reflect these changes.
Animated video is a fantastic solution to keeping your marketing content fresh. And the great part is, if you decide you need to adapt your content to appeal to a different audience, or change your messaging or visuals, animation is much simpler and more cost-effective to edit rather than reshoot the entire video with live models and other resources you’d need to organise.
Lastly, animation can be incredibly cost-effective, especially when compared to real-life video advertising costs.
Think about it, there are typically lots of costs associated with a normal video ad: film crew, actors, production, location, stylists, the list goes on! However, with animated ads, all of those costs disappear.
The only real cost associated with animated ads is hiring a professional animated video production company to create the ad.
We’re Buffoon Media: a bilingual media production company based in Port Talbot and London, producing and live streaming content across the globe. Learn more about our video production services, as well as the other services we provide on our website.
And for more tips, check out our video production blog, such as ‘The Benefits of Using Video Production Retainer Packages‘ and ‘How to Run a Successful Virtual Event‘.
Written by Kate Jones for Buffoon Media.